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Starting a new business is incredibly daunting and one of the first things that you will need to consider is how you want to portray your company profile i.e. your brand.

There are many components that come together to help a business formulate their brand identity but many start-up businesses are discovering that the use of branded promotional products, such as pens, t-shirts, totes, USB memory sticks and office supplies, is proving highly instrumental in solidifying their brand identity in the formative stages of their business.

Brand identity is usually established through entrenching your company image, logo, motto and core beliefs into the consciousness of your customers, clients and, indeed, potential customers and this is something that is often achieved through the use of promotional gifts and merchandise. Brands will live and die based on how much effort they put into their marketing endeavors and, it is fair to say, the use of promotional pens, branded USB memory sticks and other small giveaways is one of the most cost effective methods of rapidly enhancing and strengthening your brand identity in a short period of time.

Just a couple of the best promotional products for enhancing your brand identity include:

Promotional Pens – Something that, on the face of it, seems inconsequential but, in actuality, few things are more useful during your day to day life than a pen so if you give out hundreds or even thousands of pens emblazoned with your company logo, colors and motto to customers and clients, you are essentially giving them a business card that they are likely to carry around with them frequently – and this will definitely be extremely efficient at helping to boost your brand identity because your company’s name and business motto will be the first one they think of when they require the sort of services that you offer.

Branded Mugs – People love free gifts and mugs are one of the best loved forms of branded promotional merchandise that you can hand out to help give your company more brand recognition. There are various different ideas that can be considered when giving out branded mugs but it is generally the best idea to go for a simple design with your company’s logo across the front as this will have the most resonance in helping to make your brand memorable to the consumer.

Branded T-Shirts – We’ve all seen companies wearing T-shirts that are branded with their company logo but if they are well made and striking then people other than employees are also likely to be happy to wear the clothing as well and this will, essentially, turn customers into walking billboards for your business and this is something that money can’t buy when it comes to enhancing brand identity.
Building a brand identity for your business isn’t something that will be accomplished overnight but if you get the small things right from a marketing point of view, then the big things invariably take care of themselves. Using promotional merchandise such as mugs and branded pens is a small, affordable and easy to manage marketing activity that businesses have been using for many years now as they all know how important a tool it is when it comes to increasing one’s brand recognition.

When you consider some of the biggest brands in the world, such as Apple, Microsoft, Coca-Cola, UPS, FedEx and others of that ilk, it is still noticeable that they use the small marketing ploy of utilizing promotional products and gifts such as branded pens and mugs because it really does help to keep their brand in the public’s mind’s eye at very little cost to themselves financially.
One of the most noticeable things about some of the world’s biggest brands is just how simple they are in terms of design. All logo are neat and succinct and straplines or mottos are usually highly memorable but not overly long – consider the following straplines for example:

McDonald’s – I’m loving it

Nike – Just do it

Adidas –Impossible is nothing

Apple –Think Different

As you can see, brands are built on the back of simple slogans and this is something that is witnessed throughout all the major players in the market today. Brand identity will take years to establish itself to the level you want it to reach but, as with most things, your reputation will be largely be based upon the quality of the products that you have to offer. All the promotional products and gifts in the world can’t replace the importance of good products and customer service when it comes to building your reputation and brand identity amongst consumers.

To conclude, brand identity is something that is pivotal to any business model but also something that is not simple to achieve. Many companies have fallen by the wayside by virtue of having poorly designed logos or ill thought out straplines to promote their business. The most important thing to remember is that your logo and motto needs to be instantly recognizable and memorable to all those who see it and this is typically achieved by cleverly marketing strategies and the use of different types of promotional merchandise and gifts. Rely on the promotional marketing experts at TechnoMarketing to help you build a strong and powerful brand!